Analytics

• Develop and implement Google Analytics tracking and reporting strategies for e-commerce websites.
• Configure and maintain Tag Manager and other analytics tools to track user behavior, site performance, and conversions.
• Analyze website performance data and provide insights to the marketing and web development teams to improve user engagement and conversions.
• Collaborate with the web development team to ensure proper implementation of tracking codes and analytics tools.
• Develop custom tracking solutions to track user behavior and other metrics that are important to the business.
• Stay up-to-date with the latest trends and best practices in analytics and e-commerce to ensure our website utilizes the most effective analytics strategies.

Requirements:

• Extensive experience with Google Analytics and Tag Manager, including implementation, configuration, and reporting.
• Deep understanding of e-commerce website analytics and best practices.
• Strong analytical skills with the ability to analyze data and provide actionable insights.
• Experience working with web development teams to implement tracking codes and analytics tools.
• Excellent communication skills, both written and verbal, with the ability to collaborate with cross-functional teams.
• Strong attention to detail and ability to manage multiple projects simultaneously.