2+ Years
Graduation
Digital Covet is a performance marketing and growth agency helping SaaS, B2B, cybersecurity, AI, IT services, and technology companies scale through data-driven marketing. We work with clients across India and international markets, focusing on measurable business growth instead of vanity metrics.
We are looking for a Reddit Ads Strategist who understands how Reddit works beyond advertising. If you know the difference between marketing to communities and marketing at communities, we'd like to hear from you.
You will own the complete Reddit advertising strategy for our clients, from research and planning to execution, optimization, reporting, and scaling. Your primary focus will be SaaS, subscription businesses, developer tools, AI products, cybersecurity, cloud platforms, and enterprise technology.
You'll collaborate with our SEO, content, creative, and paid media teams to build campaigns that generate awareness, qualified traffic, product signups, demos, and revenue.
- Plan and execute Reddit Ads campaigns for B2B and B2C SaaS companies.
- Research and identify high-performing subreddits based on audience intent.
- Develop full-funnel Reddit advertising strategies.
- Build audience targeting using communities, interests, keywords, custom audiences, and remarketing.
- Create compelling ad copy and creative briefs tailored to Reddit users.
- Launch and optimize Image, Video, Carousel, Conversation, and Lead Generation campaigns.
- Configure Reddit Pixel, Conversions API, and event tracking.
- Analyze campaign performance and continuously improve CPA, CAC, CTR, CPC, ROAS, and conversion rates.
- Work with content writers to create landing pages designed for Reddit traffic.
- Conduct competitor analysis and audience research.
- Present weekly and monthly performance reports with actionable insights.
- Stay updated with Reddit Ads platform changes and emerging best practices.
- Test new creatives, bidding strategies, placements, and audience segments.
- Collaborate with Google Ads, LinkedIn Ads, Meta Ads, and SEO teams to build integrated campaigns.
- Curious about technology and internet culture.
- Understands how technical buyers research products.
- Comfortable experimenting with new ad formats and targeting strategies.
- Data-driven and highly analytical.
- Strong communicator who can explain campaign performance clearly.
- Takes ownership and continuously looks for opportunities to improve results.
- 2+ years of experience running Reddit Ads.
- Strong understanding of SaaS marketing and subscription business models.
- Experience marketing developer tools, AI products, cloud services, cybersecurity, or enterprise software.
- Knowledge of Reddit communities and user behavior.
- Experience with Reddit Pixel implementation and conversion tracking.
- Proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio.
- Strong analytical skills with experience interpreting campaign data.
- Excellent written English and ad copywriting skills.
- Ability to work independently and manage multiple client accounts.
- Work with global SaaS and technology brands.
- Build campaigns on emerging advertising platforms.
- Opportunity to experiment with AI-powered marketing.
- High ownership and rapid career growth.
- Performance-based incentives and learning opportunities.
