5+ years of hands-on experience in Paid Advertising / Performance Marketing
Bachelor’s degree or related field preferred
Digital Covet is looking to onboard multiple Paid Ads Consultants with proven experience in specific industries and advertising platforms.
We are building a network of performance marketing specialists who can support client campaigns across different sectors, including Healthcare, SaaS, E-commerce, Real Estate, Education, Logistics, Finance, D2C, B2B, and more.
This is a consultant/freelance opportunity for professionals who understand strategy, audience targeting, campaign optimisation, lead generation, ecommerce growth, conversion tracking, and scaling paid campaigns profitably.
We are not looking for generic marketers. We are looking for specialists who understand how paid advertising works within their industry.
Consultants may specialise in one or multiple platforms, including:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Performance Max
- E-commerce Ads
- Lead Generation Campaigns
- Retargeting Campaigns
- Advise on paid advertising strategies based on industry experience
- Guide teams on campaign structure, targeting, and funnel planning
- Recommend best practices for lead generation and conversion optimization
- Review existing campaigns and suggest improvements
- Help identify the right advertising platforms based on business goals
- Provide recommendations on audience targeting, creatives, and messaging
- Consult on landing page flow and conversion funnel strategy
- Suggest scaling strategies for profitable campaigns
- Analyze campaign performance and provide optimization insights
- Help improve ROAS, CPL, conversion rates, and overall ad performance
- Share industry-specific learnings, benchmarks, and growth opportunities
- Guide internal teams or clients on paid marketing direction
- Recommend tracking, attribution, and reporting improvements
- Stay updated with platform changes, ad trends, and industry best practices
Preferred Consultant Profile:
- Strong strategic thinking and consulting experience
- Proven results in specific industries
- Ability to guide teams instead of only executing campaigns
- Deep understanding of customer acquisition and funnel behavior
- Experience auditing and optimizing paid campaigns
- Strong communication and reporting skills
- Remote work flexibility
- Opportunity to work with multiple brands and industries
- Long-term consulting opportunities
- Flexible engagement structure
- Performance-focused work environment
- Exposure to India and international market campaigns
- Freedom to work on projects aligned with your expertise
- Collaborative growth opportunities with Digital Covet
- Strong knowledge of Google Ads and Meta Ads
- Experience with LinkedIn Ads and YouTube Ads is a plus
- Industry-specific paid ads experience
- Understanding of lead generation and ecommerce funnels
- Ability to audit and improve ad campaigns
- Knowledge of audience targeting and remarketing
- Experience with conversion tracking, GA4, and GTM
- Understanding of CPL, CPA, ROAS, CTR, and Conversion Rate
- Ability to suggest campaign and funnel improvements
- Strong analytical and strategic thinking
- Experience handling different ad budgets
- Good communication and consulting skills
- Ability to guide teams with paid ads strategy
- Experience with landing page and conversion optimization
- Familiarity with tools like Looker Studio, HubSpot, Salesforce, Hotjar, SEMrush, or Ahrefs
- International campaign experience is a plus
- Ability to work remotely and independently
