Brand Guidelines — v1.0

One Brand.
One Voice.
Always.

This page defines how Digital Covet looks, sounds, and shows up — for our team, our clients, and every partner who works with us.

AgencyDigital Covet

Founded2021

LocationMumbai, India

Websitedigitalcovet.com

Version1.0 — 2021

Brand Identity

Color Palette

Our colors are the first thing people recognise. Use them consistently — across every screen, slide, print, and post.

Primary — Brand Color

Brand Red

#c2202d

Secondary — Dark Base

Near Black

#333132

Neutral — Light Background

Soft Gray

#eae8e9

White

#FFFFFF

Red Dark

#9c1924

Red Light

#d93040

Charcoal

#4a4748

Red Tint

rgba(194,32,45,0.1)

When to use each color

Brand Red

Buttons, CTAs, active links, section accents, logo mark. Use sparingly — it should stand out, not fill the page.

Near Black

All body text, headings, header background, footer, icon fills. The dominant color across every page.

Soft Gray

Alternating section backgrounds, card borders, dividers, subtle fills. Never for text.

Color Distribution Ratio

70% Dark

20%

10%

Brand Identity

Typography

Two typefaces. Jost for headlines that command attention. Rubik for body copy that's easy to read. Both free, both on Google Fonts.

Brand That
Covets.

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abcdefghijklmnopqrstuvwxyz 0123456789

Display / Heading Typeface

Jost

Clean geometric sans-serif with high-impact weight range. Built for bold headings and confident brand communication.

Used for

H1 — H4 Headings Navigation Buttons & CTAs Section Labels Logo Text

Download Jost

We create innovative, performance-driven solutions that accelerate digital growth for brands that want to lead their industry online.

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abcdefghijklmnopqrstuvwxyz 0123456789

Body / UI Typeface

Rubik

Slightly rounded sans-serif designed for long-form readability. Warm, approachable, and highly legible at any size.

Used for

Body Copy Paragraphs Captions Form Fields Blog Posts Email

Download Rubik

Available Weights

Lightfont-weight: 300

Digital Marketing Agency

300

Regularfont-weight: 400

Digital Marketing Agency

400

Mediumfont-weight: 500

Digital Marketing Agency

500

SemiBoldfont-weight: 600

Digital Marketing Agency

600

Boldfont-weight: 700

Digital Marketing Agency

700

ExtraBoldfont-weight: 800

Digital Marketing Agency ★

800 ★

Blackfont-weight: 900

Digital Marketing Agency

900

Type Scale — How to Apply

Hero

Page Headline

Jost 800 · 56–72px
Letter -3%

Section Title

Jost 800 · 36–42px
Letter -2%

Card & Block Heading

Jost 700 · 26–30px
Letter -1%

Sub-section Heading

Jost 600 · 18–22px

Body

Body copy, descriptions, blog content, and longer-form text all use Rubik Light at 15–17px with 1.65–1.75 line-height.

Rubik 300–400 · 15–17px
Line 1.7

Label

SECTION LABEL · CATEGORY

Rubik 500 · 10–12px
ALL CAPS +12%

One Brand.One Voice.Always.

Color Palette

Typography

One Brand.
One Voice.
Always.